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FOR SERIES A–C SAAS FOUNDERS & EXECUTIVES Not Just Your Content —Your Performance as a FounderIs Only as Goodas You Are. I write all of your content. The performance system running underneath it exists to make you a better founder — sharper decisions, clearer leadership, higher-performing team, better company. The content is the most visible proof it's working. Your business feels it first. 20+ YEARS COACHING FOUNDERS, ATHLETES, AND EXECUTIVES TO PEAK OUTPUT 4 DISCIPLINES: S&C, MINDSET, NUTRITION, SLEEP 5 MAX CLIENTS AT ANY TIME. ALWAYS. 90 Days to full benefit. Minimum commitment on all programs. Content authority compounds. The first 30 days establish your voice. Days 31–60 build momentum. Days 61–90 is where inbound starts. 30-day money-back guarantee if the content doesn't sound like you. Not for you if… Pre-product Want one viral post Post inconsistently by choice Not ready for 90 days Want a VA to schedule posts 01 — HOW IT WORKS Two systems.One outcome. I run two programs simultaneously for every client. One optimizes the founder. One builds their authority. They're the same program. PROGRAM A — PERFORMANCE Forge the Operator • S&C protocol designed to raise BDNF and cut chronic cortisol — the two biological levers that govern strategic clarity Pre-performance routines and identity-outcome separation — so board pressure, fundraise stress, and difficult decisions don't bleed into how you think and communicate Nutrition protocol to eliminate the 2pm energy crash, stabilize blood glucose, and sustain decision-making capacity across a full founder day Sleep architecture that restores prefrontal cortex function — the part of your brain responsible for strategic thinking, nuanced communication, and long-term planning Energy-mapped schedule design — your highest-value decisions, most critical conversations, and deepest strategic thinking happen in the 90-minute window where your biology is running fastest Weekly HRV readiness tracking — know exactly when to schedule your most important decisions, hardest conversations, and highest-stakes meetings — not just content sessions PROGRAM B — CONTENT Build the Authority • I write every post — you don't write anything 3–5 posts/week on your platform of choice 90-day periodization plan tied to your milestones Weekly 30-min performance & content session — we review your performance metrics, adjust protocols, and extract the business insight that becomes your content Monthly Impact Report — follower growth, inbound conversations generated, post reach, and recovery trend in one document that shows exactly what's working and what to double down on Every post written from your real decisions and real perspective — the kind of specificity that makes an investor, enterprise buyer, or senior hire stop scrolling and think "this person actually knows what they're doing" PHYSICAL SYSTEM Peak operator → COGNITIVE + EMOTIONAL Sharper thinking → WEEKLY SESSION Rich material → I WRITE IT Every word → RESULT Category authority 02 — WHAT YOU GET Every engagement includes: DAY 1 Founder Performance Audit — a written diagnostic revealing exactly where your physical, cognitive, emotional, and environmental performance is leaking — and the specific protocols to close each gap DAY 3 90-Day Content Periodization Plan — the strategic playbook. Four phases, each with a defined objective, content theme, and business milestone. This answers why every post exists and what it's designed to achieve. Delivered Day 3 before a single word is written. ONGOING Custom Performance Protocol — a written S&C, nutrition, sleep, and mindset program built specifically for a founder at your company stage — not a generic wellness plan WEEKLY 3–5 Ghostwritten Posts — written entirely by me, in your voice, on your platform WEEKLY Weekly Performance & Content Session — 30 minutes where I pull the most valuable insight from your week, identify the content angle your competitors can't touch, and brief the posts ahead MONTHLY Monthly Impact Report — inbound conversations generated, audience growth, post reach, and recovery trend together — so you can see the direct line between how you're operating and the business conversations your content is opening 03 — PROGRAMS Three programs.All include the full system. Every tier includes the full performance system and complete ghostwriting. The difference is depth of access, volume of output, and how far you want to push the authority-building. Most founders who get results are in the middle. Performance Content "I want my content handled and my performance optimized — by one person who treats both as the same discipline." $3,500 / month • ✦Founder Performance Audit ✦Custom S&C, mindset, nutrition & sleep protocol ✦90-day content periodization plan ✦3 posts/week — your platform of choice ✦Weekly performance check-in & content briefing ✦Monthly performance report ✦Notion content workspace — yours to keep ✦90-day minimum engagement MOST POPULAR Founder Performance Accelerator "How I run my company determines the quality of what gets written about it. I want both optimized." $7,500 / month • ✦Everything in Performance Content ✦4 posts/week — your platform of choice ✦Monthly 60-min deep-dive performance call ✦Weekly 30-min performance & content call ✦Recovery tracking setup — know when to schedule your most important decisions and highest-stakes conversations ✦Monthly Board-Ready Brief — one-page strategic narrative summary each month, ready to share with investors or advisors ✦Quarterly Performance & Content Reset — a structured 60-min review of every pillar, every content metric, and every business goal. We adjust the protocol, reprioritize content themes, and set the next 90-day performance target ✦Priority Slack access — questions answered within 24 hours, same-day for time-sensitive situations around fundraises, press, or major product decisions ✦Quarterly Positioning Audit — how your content authority is tracking against your category, with specific adjustments to sharpen your market position ✦90-day minimum engagement Category Architect "I'm not here to compete in my category. I'm here to define it." $10,000 / month • ✦Everything in the Accelerator ✦5 posts/week — your platform of choice ✦Bi-weekly 30-min performance & strategy call ✦Executive Bench — full performance protocol extended to COO, CMO, or any C-suite leader at $2,500/person/month ✦12-month category narrative roadmap ✦Launch Amplification Sprint — when you raise, launch, or make a major hire, I produce a coordinated 2-week content surge: 10 posts across the announcement arc designed to maximize reach, signal momentum, and generate inbound at the exact moment your market is watching ✦Direct mobile access — call or text ✦Annual Performance & Strategy Retreat — one full-day off-site session, available upon completion of month 12 of continuous enrollment ✦Ghost-authored long-form piece each month — one deeply researched, fully written newsletter issue or thought leadership article that establishes you as the definitive voice in your category ✦High-Stakes Appearance Prep — before every podcast, panel, or keynote, I write your complete briefing document: your core POV, three quotable frameworks, anticipated questions, and the two or three lines that will get clipped and shared ✦90-day minimum engagement Want the full breakdown? The complete offer includes the performance science behind every protocol, the ROI math by deal size, and the reasoning behind every deliverable — for founders who want to understand exactly what they're buying before they commit. READ THE FULL PROGRAM → 30 Day money-back guarantee. If after 30 days the content I've written doesn't accurately represent your voice and advance your business narrative — full refund, one email, no negotiation. One condition: complete the onboarding audit and call. That's it. WHAT THIS IS AND ISN'T THIS IS • Full-service ghostwriting — I write everything A performance system that makes you a sharper decision-maker, stronger leader, and higher-performing operator across every function of your company — board meetings, fundraise conversations, hiring decisions, product strategy, and team communication Weekly sessions where we review your performance and I write your content Content that sounds like you — not a template A minimum 90-day engagement for real results THIS IS NOT • A coaching program where you do the work A content course or template library A VA service that schedules your posts A quick fix — 90 days minimum, non-negotiable For founders who aren't ready to commit to the process 04 — MOVE WITHIN 14 DAYS Three bonuses.Three objections answered. 01 KILLS: "IT WON'T SOUND LIKE ME" The Founder Voice Intensive 90-minute voice intensive before I write a single word — I map your origin story, identify your 5 strongest content angles, and ensure every post sounds unmistakably like you. Most ghostwriters skip this. Yours won't sound like everyone else's. $750 02 KILLS: "MY PROFILE IS TOO WEAK" The Profile Rebuild Complete rewrite of your profile on whichever platform you use — headline, about section, experience framing. The content I write is only as powerful as the profile people land on. $600 03 KILLS: "I DON'T KNOW WHAT TO POST OR WHEN" The 90-Day Post-by-Post Calendar Built directly from your periodization plan — every post for your first 90 days scheduled by date, with topic, format, and objective pre-decided. The periodization plan is the strategic playbook. The post-by-post calendar is the game schedule. One answers what to achieve. The other answers what goes live and when. Together they eliminate the blank page before your engagement begins. $500 Total bonus value: $1,850 — included for founders who begin within 14 days of their discovery call. Ready toActuallyPerform? Start with a 20-minute Founder Performance Diagnostic. You'll leave knowing your single biggest performance leak, the specific protocol to close it, and exactly what your content presence should look like on your platform — written as a concrete recommendation, not a vague suggestion. Whether we work together or not. BOOK YOUR DIAGNOSTIC CALL READ THE FULL PROGRAM → 20 minutes. No pitch deck. No pressure. Serious founders only. Founding client pricing available for the first 5 engagements — reduced rate in exchange for a documented 90-day case study. You get premium execution at pilot economics. I get the proof of concept.